No matter what business you are in wither it’s auto sales or golf lessons, if you rely on new customers to keep your doors open you know that most of those customers start their search for a store or service provider online. Business owners who aren’t well versed in the ways of the Internet and Google might wonder how exactly they get their website to move up in the search engine rankings and in front of potentially valuable customers.
No doubt you have been solicited by countless SEO businesses over the course of just a month or two. Each of them offering or even guaranteeing to get you to number one in the search engines. Admit, you’ve almost been tempted to reach out to one of those sender to get a little more information.
Without knowing the first thing about SEO, how do you choose a qualified service provider? Here are a few tips for choosing a qualified Search Engine Optimization company to help your business succeed.
- You’re going to need more than just blog posts – Some SEO providers will tell you that one of their main strategies is going to be writing a lot of blog posts. They might say that the reason for this is to make your business relevant for your niche or location. While this is important there is so much more that goes into improving a businesses position in the SERPs than just content.
- If they don’t ask for access to your website, they are skilling step #1 – Just like you can’t build a site on a bad foundation, the first thing that your SEO experts should do is fix or improve you’re on site optimization. This includes adding Schema to your site to describe your business to Google. They should also make sure that your Meta Titles and Meta Descriptions contain the keywords that you most want to rank for. If you’re SEO does update your meta titles and descriptions, they should make sense. If they seem “spammy”, this is a bad sign about the firm you hired.
- If they offer you a “menu” of services, remind them that you’re not at a restaurant – If you knew all about SEO already you wouldn’t need to hire somebody. If they are giving you a menu of services to choose from they are defacto asking you to choose what’s best for your own business. Search optimization is a complicated thing to do and the strategy that should be taken is best handled by an expert. A good SEO should be able to tell you want the plan is and quote you a monthly price for everything.
- There is no such thing as good “Cheap” SEO – The truth is, SEO is a time consuming, labor intensive process. Quality SEO that is going to make your site stick on one of those top positions can’t be automated by with any software. It requires people hunting down and acquiring quality back links to your site. Writing quality articles to submit to relevant websites. Whoever devotes all those hours to your business needs to be paid. With cheap SEO you are either getting automation or you are getting sub-par employees doing the work.
I hope that you have found these tips useful. We want to thank Big League Search of Highlands Ranch for the tips. The are experts in all things search marketing and web development. If you want to learn more about them, check them out on LinkedIn.